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Case study - Think Industries

Philip Morley is the owner of Think Industries, a leading independent creative agency.



Philip MorleyPhilip has spent his entire professional life working in the advertising industry. He started as a copywriter at the age of 17, and worked with many of the UK’s leading creative agencies, eventually heading up teams on high profile international accounts such as Volkswagen. Twelve years ago, he founded his own company, Think Industries, based in Cambridge, UK. They recently turned to Moviestorm as a way to help them bring in new business.


“Crowdsourcing has changed the industry,” explains Philip. “It’s opened things up to people outside the big agencies, but we’re now competing with literally ten thousand people for every job."


"Pitching is key, and you have to stand out.”


Philip’s approach was to use video to present both the company and his concepts. “It’s the way everything’s going these days,” he says.


“Video is just so much more powerful than text. People will watch even if they don’t read documents."


"More importantly, if you’re dealing with a client who wants a TV commercial or a Web video, then you need to show that you’re able to handle that. An old-style pitch just doesn’t cut it any more.”


The main problem Philip faced was the cost of producing video. With a lifetime of creating broadcast quality video, he was well aware of what is involved in creating a typical corporate video. “It’s prohibitively slow and expensive to do it the traditional way,” he notes. “You simply can’t produce a custom video for every pitch. You need something that’s both fast and cost-effective.”


After hearing of Moviestorm from one of his clients, he immediately recognised it as a potential game-changer. “In this business, we’re used to using very simple ways to communicate concepts fast and effectively. We use a lot of cartoons, sketches, and infographics to get our ideas across. This does the same thing but in video. It doesn’t need to be high quality animation as long as it does the job and is well made.”


For his first video, Philip engaged Moviestorm to do the actual production based on his script and storyboard. “I wanted to see whether it could actually do what I needed, and I didn’t want my own lack of experience to be the limiting factor. I’m now planning on hiring someone and training them up to do Moviestorm work for me.”


Working with Moviestorm gave Philip a lot more flexibility than he was used to from his background in traditional video production. He wanted to feature one high-profile client in his video, but by the time production started, he hadn’t actually secured the deal. Nevertheless, he went ahead and started work on it. Late in post-production, the deal went through, and he was able to add the new client to the video without requiring expensive reshoots.



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