Case study - A music video tool

Priscilla Angelique is a record label owner, musician, teacher and animator.

Working out of London, Priscilla runs a record label called “A Priscilla thing”, a label she founded in 2004 to give aspiring musicians and artists a chance to develop musically and to help them release their music to a much wider audience. Focusing mainly on urban music, she is involved in everything including music writing, artwork and photo production as well as music video production. She also teaches music technology as well as producing her own music for release through her label.
Although Priscilla has already created amazing videos with Moviestorm, she is still relatively new to the movie making scene.  She has only had a month’s experience with Moviestorm but is nevertheless achieving spectacular results.  Her Moviestorm discovery came when she saw it mentioned on BBC Click. She was already on the lookout for a simple and quick solution to create animated movies, and this seemed ideal. “I hadn’t created an animated video before yet I felt there was no steep learning curve with Moviestorm," she says. "What you had to do seemed obvious and it was just a matter of applying your ideas.  The workflow is clearly laid out before you on the screen.  On the first day of using Moviestorm I created a video for my single ‘I’ll Fly’.  I was so excited about how easy and effective it was to translate ideas into animation.  The next day I began a video for my single ‘Keep Your Mind’ and then I spent about a month experimenting with Moviestorm."

Watch Priscilla's new music video 'Highway'
For her third video Priscilla spent more time to create a music video that followed a story through more detailed and animated sequences. She started using Adobe Premiere to edit her movies, and began experimenting with Moviestorm's lighting and special effects to develop her style and create increasingly powerful movies. However, as she points out, it wasn't Moviestorm's complexity, but its simplicity that kept her interested.


“The main reason for choosing Moviestorm is its simplicity.  In five minutes you can have walking, talking characters in a great set.  If you take your time you can create an animated video that has a professional feel without the professional fees.”



Watch Priscilla's music video 'Soul Love' 



Inspired by cartoon music videos from hit bands such as the Gorillaz and the animated Jackson 5 from the 70’s, Priscilla admits that she enjoys the blending of live footage and animated sequences. "I've always wanted to put an animated version of myself in a music video without running up costs," she laughs. She's also up front about one of the other main attractions of Moviestorm: the cost. "Music videos are a very expensive and time consuming process but Moviestorm allows me to achieve shots and effects that even with a modest budget would still be very out of reach."

Before launching her own record label, Priscilla started her career in performing arts and music. "That was my first love," she admits. Soon after she became fascinated with computers and pursued a career in teaching business and ICT whilst still running dance and music related classes. It was at this early stage that Priscilla began to produce music for her music classes, creating the style of music and dance that she still produces today.


Priscilla is very positive about Moviestorm’s presence in educational institutions.


She is particularly interested in how Moviestorm can be used in virtual learning environments, or for creating video based tutorials. She points out that networks or Moodle sites are traditionally very text heavy, and Moviestorm provides an interesting alternative approach. She also suggests that lesson plans and notes could be dictated to a class by a Moviestorm actor in a video lesson plan in place of the teacher. 

Priscilla is very keen to see media production classes utilise the benefits of Moviestorm for both final production work and as a pre-visualisation tool. Even foreign language students could use Moviestorm to construct a portfolio of audio/video translations to provide their user with a broader learning experience. “However a teacher chooses to use Moviestorm in the classroom, what makes it an exciting method is that learners can be involved in creating the content and the animated videos can be used for other lessons.  Whether it is just their voice that is used, or whether learners create the entire video, the input they have can encourage them to embrace learning in a new way."


“There are so many possibilities."


Looking to the future Priscilla, has plans for further moviestorm projects. She is currently looking to create an animated band within Moviestorm for a group called “Asonical”' She is also hoping to create her first full animated feature film - an urban take on the classic Romeo and Juliet story, using Moviestorm and music from her label. 

Priscilla has gained a following of people who now know her for creating animated music videos and has helped to make her music reach a much wider audience.“People often email me via MySpace or Facebook, where I have embedded videos, and ask questions about the animated videos, like how long they took to make, how I made them etc.  I am starting to get known by musicians and non-musicians alike for creating animated videos, and people look out for them when I release a track which is great." She adds that “In any case, I am very much new to animation and it is really credit to the visionaries behind Moviestorm’s development that enables someone with so little experience, like me, to be able to create animated videos to a standard that is hard to achieve with other packages in such a short period of time.“

Thanks to Priscilla Angelique for taking the time to talk to us, and we wish her every success with all her future Moviestorm creations.

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