Assignment: Art Sale

Create a short video persuading the viewer to buy a piece of art.

The video should talk informatively about the piece, its history, the techniques involved and the artist. It should also explain the valuation and make the viewer want to buy it.

Students can then vote on each others’ work and pick the most popular.

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Suggested techniques

This could be presented in the style of, say, an auction house promotional video, a TV advert, or a segment on a shopping channel.

Intersperse the presentation with still images and video if appropriate. You could do this as a studio presentation or lecture, and display the images on a screen behind the presenter, or else you can make the images go full-screen.

Add extra content on-screen by using text to complement what you're saying.

Add appropriate background music to create atmosphere. You could lead in with a striking title sequence if you're doing a longer piece.

Add in sections with people talking about the artwork and why they like it, interviews with the artist, commentaries from art experts, etc.

For teachers: benefits to students

  • The student has to go into a lot of detail on a single piece.
  • The student also has to be able to show passion for the piece of artwork, and this helps them get interested.
  • Covering both the historical and commercial angles as well as aesthetic and technical commentary requires an all-round understanding of the work.
  • This is a fun way to present artwork, and allows the students to get slightly tongue in cheek – for example a QVC-style sales pitch for the Mona Lisa, or Sotheby’s trying to sell a drawing by an up and coming young artist, the student themselves.
  • Adding multimedia content enables the student to approach the subject in a richer way than just using written text and still images.
  • Finding images and music to enhance the presentation requires detailed research.
  • Providing narration builds confidence in speaking without needing to do it in front of an audience or camera.
  • Creating a multimedia presentation helps develop presentational skills and requires the student to consider what information is best presented using the different media: spoken, written, or visual.

Suitability

  • Ages 14+
  • Suitable for groups or solo
  • Art

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